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Verathon, a leading medical device company, was in need of a capabilities brochure for the new product launch of their flagship medical device, the BladderScan Prime.

The design of the brochure was intended to establish the look and feel of the branding campaign which would support the launch of BladderScan Prime and define the use of typography, color and the other elements chosen to communicate the advanced technology behind the product. In addition, the use of angular shapes and repeating lines was intended to visually communicate the advanced scanning employed by the device as this was a unique product feature.

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