Bento Chocolate Box
This packaging prototype represents a new concept in chocolate box packaging: individual chocolates are packaged in a bento-style box and eaten using chopsticks.
The design of the package uses patterns and design motifs found in traditional Japanese design as well as color palettes that give the packages a traditional feel. In addition, the logo was designed using custom brush lettering based on the techniques of traditional Japanese calligraphy. The package also uses embossed gold foil stamping to reflect a premium quality product.
The target audience consists of specialty food lovers who appreciate novel design in food packaging as well as those looking to give a food item as a gift.